Streamlined Customer Onboarding: Delivering Seamless Network as a Service Experience
In today's business environment, companies expect quick access to network services with minimal delays and maximum reliability. Traditional network service setup typically involves lengthy manual processes, multiple steps, and significant delays that frustrate customers and strain internal resources. Graphiant has addressed this challenge by implementing a comprehensive automation system that transforms how customers access and activate our Network as a Service (NaaS) platform.
Graphiant has implemented a fully automated marketplace customer onboarding system that delivers a complete Network as a Service (NaaS) experience. This transformation significantly reduces setup time and eliminates manual steps, allowing customers to complete their subscription and onboarding in under 60 seconds. This represents a major shift from traditional, time-consuming processes to a streamlined, automated workflow that puts the customer first.
The process begins when customers subscribe through the AWS Marketplace, triggering a coordinated sequence that smoothly guides them from initial signup to fully operational networking services. Our partner Feenix.ai, which provides marketplace orchestration services, manages the entire process, ensuring a smooth flow, while our marketplace-customer-onboarding system handles account creation and service setup.
From the customer's perspective, the experience is straightforward and efficient. After selecting their Graphiant NaaS subscription on the AWS Marketplace, customers are automatically guided through a streamlined process that removes traditional barriers to service activation. Within minutes of completing their subscription, customers receive professional welcome communications that provide clear next steps, access to helpful resources, and direct contact with sales representatives who will help them get the most from their network investment.
The automated system ensures that customer accounts are created instantly, service credits are added automatically, and customers get immediate access to our documentation and support resources. This approach not only speeds up the time to value but also ensures that customers feel supported and informed throughout their entire journey with Graphiant.
The results of this automated customer onboarding approach have been transformative for both our business operations and customer satisfaction. By eliminating manual steps and reducing onboarding time from hours or days to under 60 seconds, we've created a scalable solution that grows with our business without proportionally increasing operational costs. Customers appreciate the immediate access to services and the professional, welcoming communication that guides them through their initial experience.
The automated system also ensures consistency in customer experience, with every new customer receiving the same high-quality onboarding process regardless of when they subscribe or which team member might traditionally have handled their account setup. This consistency builds trust and confidence in our platform while freeing our internal teams to focus on higher-value activities like customer success and product innovation.
This automated marketplace customer onboarding represents more than just a process improvement—it's a fundamental reimagining of how networking services should be delivered in the modern era. By combining the power of cloud marketplaces, intelligent orchestration, and automated provisioning, we've established a new standard for service delivery.
The success of this approach demonstrates that customers are ready for and expect this level of automation and efficiency. As we continue to evolve our platform and add new capabilities, the automated onboarding foundation ensures that we can scale our customer base while maintaining the high-quality experience that sets Graphiant apart in the competitive NaaS landscape. We will soon expand this automated onboarding experience to other major cloud marketplaces, including Microsoft Azure and Google Cloud Platform (GCP), making it even easier for customers to access Graphiant's NaaS services regardless of their preferred cloud provider.
Prashanth Manthena, Director of Software Engineering – SRE & QA
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